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March 31, 2021

How2Exit Episode 1: Lana Coronado - Author and Chair for MBH who have acquired 25 companies in less than 2 years.

How2Exit Episode 1: Lana Coronado - Author and Chair for MBH who have acquired 25 companies in less than 2 years.

In this episode of How2Exit, we get to know Lana Coronado, author, expert, and Chair of the Board for MBH an international company that acquired 25 companies and taken the group public.

Reach me to sell me your business, be on my podcast or just...


In this episode of How2Exit, we get to know Lana Coronado, author, expert, and Chair of the Board for MBH an international company that acquired 25 companies and taken the group public.

Reach me to sell me your business, be on my podcast or just share some love:
Ronald Skelton: https://www.linkedin.com/in/ronskelton

Have suggestions, comments, or want to tell us about a business for sale
call our hotline and leave a message: 918-641-4150

Ronald P. Skelton - Host -

Reach me to sell me your business, connect for a JV or other business use LinkedIn:
Ronald Skelton: https://www.linkedin.com/in/ronskelton

Have suggestions, comments, or want to tell us about a business for sale
call our hotline and leave a message:  918-641-4150

 

Transcript

Ronald Skelton  0:06  
Hello and welcome to the how to exit podcast where we introduce you to a world of small to medium business acquisitions and mergers. We interview business owners, industry leaders, authors, mentors, and other influencers with the sole intent to share with you what it looks like to buy or sell a business that generates less than 10 to $15 million a year. Let's get rolling. Alright, so today we're here with Lana Coronado and we're gonna talk about business exiting, buying, selling, and what it looks like to maximize the value of the business when we exit. Hello, Lana, How you doing today?

Lana Coronado  0:45  
I'm doing great. Thank you so much for having me, Ron.

Ronald Skelton  0:49  
This is gonna be fun. So the one thing I'd like to do to start off with is I really want people to kind of get inside of who you are and what you're up to, and like as a person and in life. So start wherever you want to start. But tell us about kind of where you come from and how you got to where you are now.

Lana Coronado 1:07  
Okay, well, I am a first-generation immigrant from a country that no longer exists. It used to be the Soviet Union. Now it's Ukraine. I have been out of that country for a long, long time, I have been living here in the US. I'm a full-blooded American. Now, I've been living here longer than I have been anywhere else. This is my country. This is my home. I got to New York, way back when I'm not going to date myself. But it was a while ago. And I was just lucky, I was very lucky to have arrived in New York at the right time, with the right set of skills, and honestly, with the mouth goals, to go and learn what I didn't know. So my background is in it in electronics. And I showed up in New York, right when it was booming. So everything was just growing, everything was a bleeding-edge at that time. And that was my field. So I got to do so many cool things. In New York at that time, I got to do so many first things. And it was just exciting. It was it was great. On a personal level, I have three children. My children's dad was unfortunately murdered. So it's been kind of a tough road for me, my youngest daughter was only two months old when that happens. And that was a very long time ago. So we were growing up with my children in New York City, which was I couldn't even speak English back then. It was, it was a little bit tough. But it was also very, very educational. And I think the same you know if it doesn't kill you, it'll make you stronger. It is so true. It is so true. And I'm just grateful. I'm grateful to be here. I'm grateful to be in the field. I've gotten into it kind of a funny story because of a boy. And that's something that I would want to share probably. Yeah, so it was a cute boy that that was in this field. So that's where I got in. But then a lot of things happened. And I ended up in MMA in the world of MMA and I am just having a ball right now. That's all I could tell you.

Ronald Skelton  3:46  
So a lot of fun. So I didn't realize that you know, you came to the United States and they say had to learn English here you speak better, but I'm from Oklahoma speak better English than I do. I would have never picked

Lana Coronado 4:03  
The funny thing is it I speak actually I'm fluent in four languages. But none of them I speak without an accent. Even my own language when I go back there I speak with an accent. So the fact that

Ronald Skelton  4:18  
when I so we have similar backgrounds, I actually spent some time in the IT world when I got out I joined the military at 20. And when I got out they recruited me into the IT world. And when I joined the military, I did everything I could do to get away from my Oklahoma accent. I've been back here a while now so you can probably pick up some of it. But I tried to get everything I do to get away with it because of military intelligence. If you sound kind of redneck-ish, they just assumed you don't belong in the intelligence community. Right so yeah, so I have a deep admiration for the fact that you're speaking multiple languages because I'm doing my best to challenge this one. All right. Oh, well,

Lana Coronado 4:58  
I wouldn't know it, Ron. I would not know that you have an accent so,

Ronald Skelton  5:03  
yeah. So it's funny is it the people that would pick it up for me with the people like I call my dad was still around, I'd call my dad and talk to a few minutes. And then I'd be talking to somebody there, you know, and in Hawaii or wherever I was stationed, and I would say you all or you'll say something there. And what did that go from? And I like I'm just joking around I pretend that I you know, that was a mistake. Right? So, cool. So you have a very interesting background. So what got you into mergers and acquisitions? m&a?

Lana Coronado 5:34  
Well, again, that was kind of an accident, actually, a real accident. I know, not another boy. But you know how, again, the saying goes, you know, something happens if I, if I ever get hit by a truck, well, I actually got hit by a truck. But by an 18 Wheeler, which left me very, very broken physically. And there are some other things that that transpired in my life that kind of left me at a crossroads. So, at that point, I decided that I wanted to do something different. I had been an investor, I retired from it very, very early, moved out west, and then kind of did the very boring. You know, I was just investing in stocks, basically. But then that life-changing experience made me think that I wanted to be real, I wanted to, to, to invest in more real businesses were and work with real people. And so this is how I got into m&a. I took a course and I learned about it, I figured out that it's actually sounding a lot more fun than I thought. So I started investing in real businesses, in real people, and have been having a ball. I started doing this about two years ago. And it has been a blast ever since.

Ronald Skelton  7:05  
I started I think, was October, I did a course where you were one of the speakers there. And I haven't had this much fun. Since I always I was telling a friend of mine, I used to race motorcycles. I was never any good. I fixed I learned how to fix bikes because I wasn't good enough to have a sponsor that would pay for parts and stuff. So but I did race, motorcycles, dirt bikes, and stuff. And coming out of one of these meetings after negotiating a purchase in that thing gave me the same adrenaline rush as if I just jumped an uphill double on a dirt bike. Right? It was just like my heart was pounding. It was awesome, right? And so yeah, I'm having a Fat Blast. I'm absolutely loving this, too. So absolutely. Cool. So tell me a little bit about it. I see we talked about a little bit beforehand, see that you have a book coming out? Right? So tell me about where that came about? And tell me about your co-author? And just, you know, what's it about?

Lana Coronado 7:58  
Okay, yes. So, well, you already know that I started investing in businesses started working with businesses. And so what happens there is, people started approaching me about buying their business. And very soon I realized that there's a lot of businesses that are not really businesses, they're basically people self-employed, they're working, they don't have a boss, they are working for themselves. So they're calling themselves a business. But when it comes to selling that business, so to speak, it's really nothing, there's really nothing to my so and then by nature, I'm the kind of person that cares a lot. So it's very, very hard for me to say no to somebody, it's very hard for me to turn away somebody. So I kind of came up with the trick. In my own head, I thought that, well, if I just help these people bring their businesses up to par, if I can do something to help them, help the people make that business into a business by worth buying, then it would be helpful, I wouldn't feel so bad about turning them away. And so this is how it started. I created this report, basically, that said, you know, these are the steps that you can take that that can make your business, be a better business or be a closer business to business then than the self-employment. And I reached out to my friend, Scotty Schindler who is actually a business person who has built the business he started the business and he's had an exit so I reached out to him and I said hey, you know you you've built a business you've sold the business, can you read this report? And give me your feedback, see how, see how it feels off from your and he read it and he said, Well, you know, the content is good. You should write more about it. There should be a lot more than I said, well do it with me. You know, by the way, I, English, you've noticed is not my first language. So I never in my life thought that I would write a book. But I told them, Well, you write it with me. And he said, Okay, great. So we kind of got together and we built this, this relationship. And we wrote the book, almost from the point of He Said, She Said, except that now it's from the point of the buyer versus the point of the seller. So he tells his story, and then how he sees that. And then I tell my story, as an investor, and how I see the whole transaction. And we just go through the steps. And we would basically talk about all these little things that you can do to improve on your business to make your business worth selling, or make your business worth buying for somebody who is looking to buy a business. So that's, that's what the book is all about, I am not really sure that it is not a textbook, well, actually, I am very sure that it's not a textbook, we try to make it very, very simple, simple to understand, we understand that a lot of business owners are not there to, they don't have an MBA, they don't have all the book learning, they don't have all the understanding of what you know, all these complex issues and then calculations. So we try to make a book that is easy to read, that is easy to understand. And basically, in plain English, we try to, to explain how that works and what EBITA is, and what is, you know what, what is better for the business when it comes to dependencies. And then how it is that you know, when it when a business is when a business owner is there. And it's very all-important, for example, you know, and everybody comes to the business owner, for the advice and the business owner is, is the one doing all the purchasing and all the buying and all the selling? Well, that's great, it makes him or her feel very good about themselves. But it makes for a very bad business to be selling. Because it creates a lot of dependencies. So if I was to buy that kind of business, well, where would that leave me if the owner leaves. And so all these steps were we're going through all these steps in the book, and we explaining the end, we given them realized, you know, from, from my experiences, from his experiences, real-life examples of how that works, and how that applies to any particular business.

Lana Coronado 12:52  
Oh, so without giving the entire book away, and we don't want you to do that we want people to read the book, what would be the one thing that just kind of sticks with you that's missing? In most of the businesses that you see that really that's what they focused on that it would help with the other stuff?

Lana Coronado  13:10  
Right succession planning, succession planning, right? Yes. And by the way, I don't have a problem. Actually, I wanted to offer that to you, Ron, if any of your listeners out there would like to send you their email address, I will be more than happy to send them a free copy in PDF format when the book is out there. Again, we're not doing this for the money. We're not hoping to make a lot of money selling the work. Were just hoping to help people and make their businesses better. But yeah, succession planning, make sure that when you leave the business, your business, your business is they're still operating. And it's still a profitable, good business. That way, it's a lot easier for you to sell.

Ronald Skelton  13:59  
Awesome. So I'll make sure that we have a way for them to contact me at the end of this. So listen until the end, I'll give you my email address, just email me that you'd like a copy of Lana's book, and we'll make sure you get that. So let's go back to like, you've been certainly been doing this for for for over two years now. And you've done some deals, I will talk a little bit about like how far you've climbed in two years, right. There's a surprise here in a minute that you plan pretty high. So But in that process, what's one thing that you wish you did like Neil, you know, now that you wish it in on day one, right? Is there something like you know, as far as anybody out there that's looking to get into acquisitions or mergers, buy-in businesses, and stuff? What's the first thing they should just learn right then?

Lana Coronado 14:51  
Okay, so, again, I'll start with the same with a common same common knowledge. It's not what you know, it's who you know. And I would say it is mostly true. With a little bit of a caveat, I would add a little bit to it. And I would advise people to not just go out and look for connections. But learn something, learning is always good no matter what education, it's not going to weigh on you, it's only going to be helpful every time. So if you go out there and learn something, then you can come into a situation where you start meeting people and start making connections, well, you will have something to talk about to those connections. And once you have that conversation, those people will become really truly who you are now. And then because now you know somebody that will lead to more conversations that will lead to more introductions if you're interesting. If you're really interesting, personally, if you're really making, making sure that you're somebody worthy of knowing as well, then you will be introduced to other people. And now we'll create another network for you. And that will in return, that will create more knowledge for you. Because now you have another person, another person, the person that you can talk to, and you can ask questions, and you can exchange information. And so that will kind of have a snowball effect, where the more you know, the more you will, the more people you will know, the more you will know from those people, and it will just keep on going. But yes, definitely networking, networking, you will find a lot of deals, you will find a lot of relationships there, you cannot do it in a vacuum. Absolutely.

Ronald Skelton  16:45  
Awesome. 100% agree with that one 100%. One of the reasons I do the podcast is I get to meet really interesting people, I get to share those people, you know, and share, you know, the audience I'm building with, you know, the people I'm interviewing. And, you know, we get to learn stuff about each other that we wouldn't have in a normal day of doing business. For full disclosure, you and I are on calls on a lot. But we're in the same circle, right, we've had the same mentor. And I'm a little bit behind where you're at. But I'm working hard. And but the interesting thing is, I am a big believer in that network, right, I'd pay what I paid, do some of these courses are cheap, I pay what I paid for that last course that you and I did together, and I don't have the approval to use their name. So we won't do that here. But I would pay that just for the network, the people I've met inside of that community are absolutely amazing people. And, you know, I come to this calls. And you know, I've had a couple of calls where I've come to you on projects you're working on, how can I be of service? Like, you know, and that's the approach I want to take is, what do I have that you might need? Because I want to enter you know, with a service mindset, so I'm on board with that, right? You know, what value can I add to your life? And then we'll go from there. So

Lana Coronado 17:57  
yeah, absolutely true. Absolutely true, Ron, and then I do want to add that you are actually quite good at networking, you have that you seem to have that down, you just have that kind of personality there, you just make it so easy to talk to. And you make that happen. And this is actually I would like to use you as an example of that because you do your homework, you do go out there and you learn whether you take the course you read the book, or you ask questions, you do all that. So when you come to a connection, you have something you are a very interesting person to talk to. And that creates more connections. And so now, again, and even in this little example, I am more than happy to introduce you to two more people out there. And those people will have a conversation with you and so forth. And by the way, I would like I would love for you to meet my partner and my co-author, Scotty Schindler because he can tell you the story from his side.

Ronald Skelton  18:58  
And then wonderful. Absolutely. Yeah. Yeah. So

Lana Coronado 19:01  
there you go. Connection does happen to you.

Ronald Skelton  19:05  
Yeah, that's awesome. So I alluded to it a little bit like how far you climbed in, you know, just two short years. But anybody that's Googled you by now, they're actually at your LinkedIn page, and they see that you're the chairman of the board for a publicly-traded company. So how did that come about? Tell us a little bit about you know, MBH as much as you want to. And I mean, it's cool to be the chairman of the board. Have you had your ticker symbol? i That's a goal. Now I have a goal of my profile to do you be able to tell people by ticker symbol is that would be awesome. So tell us about that.

Lana Coronado 19:38  
Yeah, well, I will, I will tell you real or really, really quickly, because I think that's a podcast in its own right. And so I again, I would like to facilitate that for you, and bring somebody onto your podcast to talk about that. But in short, I can tell you that it's built on this very new model. called agglomeration. There were two, two co-founders there, Jeremy Harbor. And Callum Lang, they came up with this idea. So they created MBH, which is basically a platform to enable businesses to grow and break through the glass ceiling, breakthrough, that scale paradox. And you know what that is if you know we have a small business, and we're talking about, you know, maybe 10 $20 million in revenue, once you come to that level, it gets very, very hard, it's easy to grow up to that level. But then once you get to that level, it gets very hard to break through that, because you come to this kill paradox, it's, you know, if you, if you want to have a bigger contract, you have to be a bigger company. But you can become a bigger company if you don't have a bigger contract. So this is what MBH provides, actually, we have the platform, we have the publicly traded company. So we invite companies to join us and now keep running the business the way they are. We don't take their branding or anything like that they keep running the business the way they are and build it, we have full trust and then just full confidence in the business owners to keep running their businesses the way they did. And we just provide them with that platform. So now they can use our status as a publicly-traded company, and the combined revenue levels and a combining the two levels. So now they can go out and get those bigger contracts. And that just grows. And we also provide them the platform to buy other businesses underneath. So this is you know, Jeremy's favorite saying it's, it's all about democratizing wealth. And that is absolutely true. So we're providing for the platform, again, it's a platform for the businesses who are not looking for an exit. So this is not for businesses who are looking to sell. This is for business owners who have the companies, and they're looking to grow those companies, and then just be successful. Awesome. Very, very happy to be on that board.

Ronald Skelton  22:14  
Yeah, it's so the interesting thing, and I, you told me a lot about MBAs, but I think you missed my question. My question is, you went from, you know, a worker to semi-retired, you know, stock investor, to mergers and acquisitions, and in a short period of time, became the chairman of the board of acquisitions based company. And I think the answer might allude to what you just talked about, like networking and providing value. But I wanted to hear it from this one. I'm thinking it probably is. But I wanted to come from your approach where, how did you think you stepped up into that role? I know one of the two guys that you're talking about there is actually one of the mentors that we studied under, right. And he asked you to be the chairman of the board of a company he's founded, you know, so that's impressive.

Lana Coronado 23:02  
Well, actually, I did exactly what you just talked about Taiwan, is when you see something, when you see an opportunity, you just come in and you're asked how can I help? And that's exactly what I did. When I learned about the agglomeration model, I just became so involved with the whole model, but with the whole idea of it, I was just there helping. I didn't ask for anything I didn't. I didn't have any plans, I was just there to help. I have become the number one fan of the company, I have become a number one promoter there. I would talk to anybody and everybody that I knew. And of course, my resume probably didn't hurt. Again, when I was approached to become a chair of the board, it took me about 30 seconds to say yes, because I had already known everything about the company and it was just I knew that I could provide value there. I knew that I can do something positive for the company. So it was a very, very easy answer for me. 35 seconds.

Ronald Skelton  24:13  
So I think we heard too, but one of my favorite questions to ask is who are three as the most influential people in this career in this space that you've come across so far?

Lana Coronado 24:25  
Well, you know, again, I am somewhat unconventional, unconventional person. So I know that a lot of people will have big names lined up for you. I can only tell you that the three most influential people in my life throughout my life will be my three children, everything, everything, and anything that I have ever done, it was all because of them. It was all for them and they are my guides. Any decision that I ever make In my life, I will always check in my head with them, you know, would they approve? Would they be proud of me? Would they be? You know, how would that make? How would this decision make them feel? Or how would it affect them? So everything, everything is about my children. And, you know, again, I, I would read a lot of books, I would watch a lot of videos, and I was watching a lot of information, all the videos and shows and what have you. And so I don't have a whole one hero there that I will just go wholeheartedly. I can have, you know, one person that says something really cool. And he's my hero. She's my hero that for that moment, and then they say something that's not really cool. And then they're not my hero. So I don't take a person. If I had to pick one person or three people, those would be like my three children. Absolutely my hero.

Ronald Skelton  26:02  
And I think he just won the internet because that's the best answer I've actually heard. You know, most people can name off, right? You know, in this world. It's Jeremy Harbor, Roland Frasier, Carl, there's a lot of people out there who are teaching this right Carl Allen. And you know, everybody's like, you know, you must be your Jeremy Arbor guys, I can't I've taken that what I've also taken the other guy's stuff, too. I consume everything I can consume, and they make it apply. To my world. I'm an information. That's what I do. I just consume information. My book when my desk is stacked up high with books, my bookshelf over here, stack, you know, I have bookshelves out in the out in the common area of our office that people can borrow and intake. I've read them and I don't need to read it again. Kind of books. Yeah, so I get that. But that best sensor I've ever had is I do this for my kids. I appreciate that. So let's take just a second now. Where are your kids know, what are they up to? They're they doing anything cool in their worlds?

Lana Coronado  26:58  
Ah, yeah. Well, my kids are not in the m&a world. But they're really, really cool. One of them is a chef, one of them is a blacksmith, and one of them. So I have two girls and a boy. And my youngest girl is a boat mechanic. So again, I don't think there's anything conventional, conventional about them. And by the way, I take full credit for that. Because I have always, always told them, Don't go with convention, question everything. And you can do anything you want. Don't go with, you know, with the norm or whatever it is just whatever makes you happy. Go with that. And so I am very proud to say that they all doing what they want to be doing. And they're awesome.

Ronald Skelton  27:47  
That's cool. So I think you and I actually are on the same page with that. I believe I have two little ones like a minor. So I started young, I'll give away my age. I'm 49. And I have a five-year-old and a 10-year-old, right. And they're a handful at this stage. But I honestly believe that my job of a parent is not to teach them what to think. But teach them how to think. Right? And it's funny, as a friend of mine, she gave me analogies. It's kind of like you're, you're driving down the road, you're blindfolded. And luckily there's guardrails. Right, our job is to be the guardrails for our children. We're not supposed to steer them and tell them, you know, to go perfectly straight down the center, as they're going to hit our jobs to keep them from falling off, you know, off the hill, and keep them you know, but my goal is to teach my kids how to think so my little five year old, she's a redhead or blue-eyed fireball of a barrel. And you know, she'll tell me no, sometimes in front of people, I can't believe you stand for that. Well, I asked her a question. And she said, No, when I told her to do something, I explained to her that it's, it's not no, that is like, I don't want to, and then we do a little negotiation, and she still does it. But they're allowed to do that. She is allowed to think, right? You know, she's in a bad mood. I go to give her a hug. She's it's okay for her to tell me. No, it's her body and it's her. It's okay. That's, that's, that's 100% Okay, tell me no, I don't want to have that right now. So I will I love that you've got that same mentality or B, you don't just go along with what everybody else says, take for yourself, make rational decisions. And I got your back. Right. So yeah,

Lana Coronado 29:14  
yeah, I love that. I love that. And as a matter of fact that, you know, speaking of negotiations, that's exactly what I did with my children. When they were little, they would ask me, you know, Mark, and I go have a sleepover. And I would say now and they would start pouting and I was like, a deal like, no, what why are you accepting that? Let's negotiate, bargain. What do you got? Let's, let's negotiate. And I've talked to that. I've never accepted that from them and that they would accept the mail for me.

Ronald Skelton  29:48  
It's interesting because I spend a lot of time I'm actually get ready to kick off a program to get a 21-day challenge to get people past No, because we as kids, we get beaten down with it. We actually inherit this Like reaction, a physical reaction to be told no. And it doesn't work for you in business in real estate and you know, entrepreneurs acquisitions and pressure, no matter what you're doing, if you're in the business world, and you can't hit stand here in the know, it's gonna, it's going to get in your way a little bit. So my kids are okay with that they do negotiate the favorite story I have heard that is, my son used to love this show. And I camera, what was kind of it was just as annoying as Baby shark write the song. And he would ask my wife to play it over and over again. And she'd say, Okay, I'll play it once. And he'll say, No, you know, four times, and she'll like, they go back. And I taught him to negotiate. And so they went, they were going back and forth, back and forth. And they finally agreed on three and I said, Good job, Caleb, give me five, because I want six. And I just like I've created a monster. Right. But, uh, so yeah, that's just, I love that. I, you know, I'm a big fan to teach them to think for themselves to go for what they want. And, you know, my kids to this day will negotiate with me, right? You know, it was like, you know, like, if they get grounded, they can actually, like, open up the negotiations for how to get ungrounded. And it's usually like cleaning up stuff, you have five acres to add something on the farm, you know, they got to do something that's outside of their normal day-to-day I got to do in order to get that done. So let's jump back to like the acquisitions merger world, because, you know, this is kind of why we're all hearing those viral listeners to hear. But what is one common myth? In this industry, like the business owners probably hear, right? I kind of know what mine thinking is, but what's the one common myth of this profession that, you know, you wish wasn't there?

Lana Coronado 31:46  
Okay, so the common myth is that the world of M&A is just full of these heartless robots. And it couldn't be further from the truth. And I understand that you know, there's, there's always a few bad apples in any Mogs. And they, unfortunately, make that bad name that Matt bad report the bad reputation. But I actually well, you and I are in a sim, in the same network. And I can honestly tell you, I can't even imagine how some of these people could be even perceived as heartless. I've met so many great people. They're just, they're just all hard. They're caring. They have families, they're human people. And I don't know, maybe, and I am just lucky to be in this network. That's different. But I do. I do believe that it's not luck is just there. They're just wonderful people. And then so that is the myth. I think that m&a is some is this kind of, you know, mysterious and heartless world, it is not. As a matter of fact, I'm going to take an opportunity here to talk about my latest venture. Which is, yeah, which is libre, libre outta capital. And that is actually Z, heartfelt, the most altruistic thing that we've come up with so far, and we just started at my job. And as a matter of fact, I. Here's another connection, I'm going to facilitate the YouTube to interview my partner's Ali and broker, which are absolutely awesome. And so this is, this is the company that we created to exclusively work with people with business owners who are facing bankruptcy right now. And then, you know, we know it's coming. We know, it's, it's fair, it exists. And it's very unfortunate. And so for the business owners that are thinking that there is, there is no other option, we are the other option, we can make that problem, we have a different way of saving that business, we have a way of making sure that instead of going into bankruptcy now, so the business owner, when he or she goes into bankruptcy now there is a seven or 10-year credit report that it says on there so they can open another business, they can open a bank account because of the tax system. There's so many implications there. They're their personal assets now, at risk. So what we do here is we make we work with that business owner, we make sure that we will restructure there that we have the capital for it. We restructured that we make sure that the business stays open. We make sure that those jobs are still available, that people don't lose their jobs. So we're basically saving the economy one business at a time. And at the same time, we work with a business owner. We put him through this program where we work with them, and make sure that their personal guarantees are all taken care of that they're not that their credits phasing tap, we help them fix the credits. And we also help them protect their personal assets. So this is, I don't know, you can't call it heartless at all. But this is the business that is very, very dear and near to my heart. Because I feel that what will make a difference? Will the difference help?

Ronald Skelton  35:36  
I heard about that one. And as you're aware, I actually got the three of you guys on a zoom call and did my How can I serve you and you guys had everything nailed down and didn't need me right away. But I'm still looking for a way to serve you guys. I have a history in negotiating debt off of real estate, I ran a short-sell real estate firm for a long time. And, but so I've, I've got a spot in my heart for people in trouble. It carries a lot of weight, I'll share this with you. One of the things that impacted me most in the foreclosure world is I took it home with me a lot. I would see people in you know losing homes and losing stuff, and I'm a natural Empath, I feel the emotions of other people, I hate to admit that as a guy who has grown men don't cry, right. But I actually truly felt the emotions on a daily basis, the people that come in there, and they're there in tears because you know, they, they don't have a choice but to sell the place. If they don't sell it, it actually gets worse. Right? They lose it to foreclosure or whatever. So I'm fully on board with helping you guys in any lead that I come across that are you know, headed down that path, I'm absolutely going to make sure they get in touch with you guys because and we work with you. Because I think that's I don't know anybody else in the industry that's doing it. Right. I've been looking around, there's just nobody else doing what you guys are doing. And it's really needed. So that's gonna be a fun one to see, you know, grow up, you know, to make sure I'm getting.

Lana Coronado 37:01  
Absolutely, we're looking forward to working with you. And Ron, you know, like I said, You're one of the very, very few guys that I feel is this stuff? Well, you just natural that, like it's a very, very genuine. So work with you on any level, on any level.

Ronald Skelton  37:25  
All right, well, we're coming on about, you know, towards the gonna start wrapping up here a little bit. So we don't want to go too much further. But from all the questions I've asked you, you know, I always like to ask this question, what should I have asked? What's the question that somebody interviewing somebody with your skill set your, you know, your buying or selling business? You're the chairman of the board, you got a book coming out? You've got investment history, there's got to be a question that man, he should ask me this because his audience needs to know it. So is there a question out there?

Lana Coronado  37:57  
Ah, yes. So if I were you, I'd be asking what is the most important thing in the world GLONASS? And my, my answer would be is not money. It's not success. It's not changed in Fortune, it's time. It's time for you. And then, of course, it'll be different for everyone what that time means to them. To me, it's and I'm pretty sure it is to you as well. It's family, it's kids, it's time to do what you know what drives you, what drives me is care. You know, I, I am very, very much enthralled and to anything, any industry that has a word care in it. I love helping a love, you know, I love helping. So we actually will avert a family would live abroad, a capital, we have an awful lot of bigger goal there where we're going to be helping a whole lot. And what's most important to me, is the time that I need to be able to help others.

Ronald Skelton  39:11  
So I already kind of knew this, but if so you're interested in your current acquisitions outside of the company, you know, the MBH, but your personal acquisitions, you're interested in anything in the hair space, that health and well-being care, holistic, organic products, you know, if it has to do with taking care of yourself or others? It seems like that's where you want to be. Is that correct?

Lana Coronado 39:36  
Yes, yes, absolutely. So any industry that uses the word care, I'm very, very interested, whether it's health care, whether it's wellness, if it's a pet care, elderly care, childcare, anything that uses the word care are very, very interested. At the same time, you know, veterans care, we're very, very interested in health Veterans out. Again, care.

Ronald Skelton  40:03  
Awesome. So that's an easy way to remember a lot of tears. Right? So.

Alright, let's see, I'm looking through my notes here. I just want to make sure I didn't miss anything really cool. Um, now actually, the main thing is I need to make sure if we're to listeners reach out to where do you want them to connect with you. So if they want to follow you see what you're up to? What's your, I guess, flavor of choice in the social media world?

Lana Coronado 40:36  
Okay, well, I don't participate in social media other than LinkedIn, I am very easily found on LinkedIn is LinkedIn and then Lana, dash Coronado, and also have my personal website, which is Coronado results. Coronado, as in Coronado, California, and then the word results, that's all one word.com. And from there, I can be connected with through any look, whether it's the Buddha, whether it's all holdings, whether it's NBH, depending on what the person's needs are, then I can take into that direction.

Ronald Skelton  41:12  
Some stuff, they're looking for you the, they either go to your website, or they go to LinkedIn, and they search for you. And they can find you for the outlets that allow me to put it in the description or put a way to put your LinkedIn profile inside of our description. So we'll have that there. And is there anything else you'd like to share with our audience before we wrap it up?

Lana Coronado 41:32  
No, that is correct that you're absolutely correct. I absolutely love chatting with you on isn't the most fun. And I thank you for that. And again, if they if anybody is interested in a free copy of the book, just collect the email address and I'll be more than happy when files I'll send them out a PDF copy of it.

Ronald Skelton  41:54  
So for those of you listening, my email addresses email me at four sale two sold dot com and that's the number four sale the number two sold dot com. It's a meetup four sale two sold dot com just email me and let you know that you want Lara's book. And I'll make sure she gets that message and we get that to you right away. And thank you guys for listening in today. Today's podcast is brought to you by the investors and entrepreneurs' professional mastermind. The investors and entrepreneurs' professional mastermind combines that traditional peer-to-peer mastermind introduce first in Napoleon Hill's famous book Thinking grow rich with accountability partnering, where your peers help you ensure that you set goals take action and get results. If you want to scale Bo pass roadblocks and achieve success faster than you might think is possible. I suggest you take a visit over to tiepm.com that's tiepm.com and check out the investors and entrepreneurs professional mastermind