About the Guest:
Peter Graves is the embodiment of reinvention. From cult survivor to international motorcycle racer, tech entrepreneur, sailor, corporate VP, and now acquisition entrepreneur—his story reads like a movie script. He brings credibility and capability to the table, blending real-world riding experience with a deep command of e-commerce and systems. As interim CEO of his recently acquired dealership, Peter is using his diverse skill set to lead a digital transformation while laying the groundwork for a broader roll-up strategy in the powersports and e-commerce industries.
Summary:
Peter Graves' journey is anything but typical. From a cult-controlled childhood in London to becoming a successful motorcycle racer, digital entrepreneur, global sailor, and now acquisition entrepreneur, Peter’s path is a story of bold pivots and purposeful reinvention. In this episode of How to Exit, Peter shares how his passion for motorcycles and deep digital experience helped him acquire and now turn around a struggling motorcycle dealership with a thriving but under-leveraged e-commerce arm.
This episode is a masterclass in resilience, digital transformation, and how to build rapport with sellers by being the most credible and trustworthy buyer in the room. Peter offers insight not only into his dealmaking process but also into his vision for a synergistic group of businesses tied together by common values, systems, and operational excellence.
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Contact on
Linkedin: https://www.linkedin.com/in/petergraves/
Website: https://morewaysgroup.com/
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