E203: Scaling to a Billion: Ross Turner on Raising Capital, Building High Performing Teams & More - Watch Here

About the Guest(s):

Ross Turner is a seasoned digital marketing expert with over 18 years of experience in the industry. He has a background in direct response marketing and has worked with various successful businesses, including a supplement company where he served as CEO. Ross is currently the co-founder of a project focused on acquiring and growing digital direct response e-commerce companies. He is known for his expertise in driving traffic, writing copy, and building high-performing teams.

Episode Summary:

In this episode, Ross Turner shares his journey from running a successful digital marketing business in the UK to partnering with industry experts in the US to build a billion-dollar enterprise valuation corporation. He discusses the challenges and successes he has encountered along the way, including raising capital, building a world-class advisory board, and navigating the complexities of mergers and acquisitions. Ross also highlights the importance of building rapport with people, being adaptable, and creating a positive company culture. He emphasizes the significance of women-owned businesses and the need for more female leaders in the industry.

Key Takeaways:

• Building rapport with people and having strong interpersonal skills are crucial for success in business.

• Women-owned businesses are thriving and have proven to be successful in various industries.

• Integrating acquired companies and maintaining a positive company culture are essential for long-term success.

• Being adaptable and open to change is necessary in the fast-paced world of mergers and acquisitions.

• Creating a diverse and inclusive team, including women in leadership positions, can drive growth and innovation.

Notable Quotes:

• "The fear of failure and the fear of starting often hold people back from pursuing their dreams." - Ross Turner

• "Women are the super buyers, and they play a significant role in driving the health, wellness, and beauty industry." - Ross Turner

• "Business is about people, and caring about your employees and customers is crucial for success." - Ross Turner

Article:

Women-Owned Businesses: A Path to Success in the Digital Age

Key Takeaways:

• Building rapport and strong relationships with people is crucial for success in business.

• Women-owned businesses are thriving and outperforming male-led businesses in many industries.

• Integrating a diverse and inclusive culture within a company can lead to greater success and innovation.

Introduction

In the fast-paced world of business, it is essential to stay ahead of the curve and adapt to the ever-changing landscape. One entrepreneur who has mastered this art is Ross Turner, CEO of a successful supplement company. In a recent interview, Turner shared his journey from starting his own business to his current project of acquiring and growing digital direct response e-commerce companies. His story is not only inspiring but also sheds light on the potential for success in the digital age.

Building Rapport and Relationships

One of the key factors that has contributed to Turner's success is his ability to build rapport and strong relationships with people. He emphasizes the importance of genuinely caring about others and taking the time to listen to their needs and concerns. This skill has allowed him to form valuable connections and partnerships throughout his career.

Turner believes that business is ultimately about people, whether it's customers, employees, or investors. By prioritizing relationships and creating a positive and inclusive culture within his company, he has been able to attract top talent and foster a sense of loyalty and dedication among his team.

As Turner explains, "Learn to be really, really good with people. That will take you much further in life and business than anything else. Skills can be learned, right? There's an art and a science and a nuance to be really good with people."

The Rise of Women-Owned Businesses

Turner's current project focuses on acquiring and growing woman centric businesses in the health, wellness, and beauty space. He has identified a significant opportunity in this market, as women are the super buyers, spending seven times more than men and driving growth in the industry.

Moreover, women-owned businesses have been growing year after year, with a 45% increase during the COVID-19 pandemic. This resilience and growth make them an attractive investment opportunity. Turner's project aims to empower women entrepreneurs and provide them with the resources and support they need to succeed.

According to Turner, It's people over just products and services.  "Not all money's created equal, right? Like it's just not. So if I wouldn't have you in my house, have a beer with you, go for dinner with you, then I certainly don't want to do business with you. And I certainly do not want your money. No way. So by being good with people, and really understanding that, it will take you so far in life."

The Power of Diversity and Inclusion

One of the key reasons why women-owned businesses are thriving is the diverse and inclusive culture they foster. Women leaders bring unique perspectives and skills to the table, leading to greater innovation and success. Turner believes that women make better business leaders due to their empathy, listening skills, and conflict resolution abilities.

By creating a diverse and inclusive culture within his own company, Turner has seen firsthand the positive impact it can have on the bottom line. Employees who feel valued and included are more engaged and motivated, leading to increased productivity and success.

As Turner explains, "Our big thing in terms of culture is we don't believe in a five-day workweek. It's four days, Monday to Thursday, because we want our people to be recharged, enjoy their time away. There's no need to work a five-day workweek in the business that we're in. It's just unnecessary."

Conclusion

Ross Turner's journey from starting his own business to acquiring and growing women-owned businesses is a testament to the power of building relationships and fostering a diverse and inclusive culture. In the digital age, success is not just about numbers and profits; it's about creating meaningful connections and making a positive impact.

As more women entrepreneurs enter the business world, it is crucial to support and empower them. By investing in women-owned businesses and promoting diversity and inclusion, we can create a more equitable and prosperous future for all.

To learn more about Ross Turner and his work, you can reach out to him on Instagram (@iamrosswturner) or LinkedIn (@iamrosswturner). Additionally, stay tuned for his upcoming appearance on a TV show, where he will share his story and insights.

Remember, success in business is not just about skills and numbers; it's about building strong relationships, embracing diversity, and making a positive impact. Let's work together to create a better future for all entrepreneurs.

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