Lowell is the CEO & Founder of Traction Advising which specializes in helping B2B SaaS companies with greater than $5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.
His current business Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell. --No one hires accountants to sell products so why hire them to sell a company?-- Selling/Marketing a small SaaS company is more like selling a technology product than selling a financial instrument.
With company buying/selling experience of more than 30 organizations, he knows what internal stakeholders need to approve a transaction. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
Contact Lowell:
https://www.linkedin.com/in/lowellricklefs/
www.tractionadvising.com
Contact: Ron
https://twitter.com/RonaldSkelton
https://How2Exit.com
https://Linkedin.com/in/Ronskelton
Interested in meeting other entrepreneurs who would like to buy/sell SMB’s We network twice a month
Check out "SMB Acquisitions Entrepreneurs Networking -Virtual" https://www.meetup.com/smb-buy-sell-networking/ sponsored by How2Exit podcast
Join our SMB Acquisition Entrepreneurs slack group:
https://join.slack.com/t/smbbuyersandsellers/shared_invite/zt-10kjcidlg-H6eGnpW~MhITCF2VsHtO0A
